Deus Customs

Meet the Maker

Bespoke leather keyrings of the highest quality. Hand-made in the UK – meticulously crafted for brands the world over. Based in a rural Welsh workshop at the foot of the Black Mountain in the Brecon Beacons, Bruce Holder is the artisan behind Bespoke Keyrings, creating some of the finest handmade leather keyrings in the automotive world.

Made the hard way, made to last.

Only The Finest Leather

Bruce uses only high-quality full grain vegetable-tanned leather. Each keyring begins with the leather being individually cut to shape by laser, the tabs are then thinned by hand before being cleaned, hand formed, air dried, and then embossed using a traditional Victorian press.


Traditional Tools & Techniques

At the heart of the workshop is a belief in craftsmanship in its truest sense. Bruce works with his hands, traditional tools and time-honoured techniques to create objects that are both functional and beautifully made. Whether a hundred pieces, or a batch of thousands, each individual keyring receives the same meticulous treatment from start to finish. Nothing is outsourced, with even the tooling for each and every logo being made entirely in-house.


Crafted For Icons

Producing keyrings for some of the biggest brands in the automotive & lifestyle world, including Goodwood Estate, Festival of Speed & Revival, Ford, Deus Ex Machina, Morgan Cars, Caffeine & Machine, Elferspot, Magnus Walker/Urban Outlaw, DK Engineering, Twisted Automotive, RetroPower, Forge Motorsport, Piloti to name but a few…


“You are our favourite supplier, these are incredible.”

– GOODWOOD